SafeOpt

SafeOpt, owned by addShoppers, Inc., is a marketing technology service that provides email retargeting for a network of brands. When users provide their email address on SafeOpt's website or through partners, the company generates an anonymous ID associated with their device. This allows participating brands to identify these users as they browse their websites and send them targeted offers and promotions via email, even if the user hasn't directly signed up for that specific brand's marketing. This practice of identifying users across different websites has raised privacy concerns, as individuals may receive marketing emails from companies they don't recall interacting with, leading to perceptions of spam and intrusive tracking. The data collected can include names, email addresses, physical addresses, and phone numbers, which could be exploited by malicious actors if a data breach were to occur. To safeguard their information, individuals should be cautious about where they share their email address online and can opt-out of SafeOpt's database to prevent their information from being used for this type of targeted marketing.