BLOX Digital

BLOX Digital, formerly known as TownNews.com, provides a comprehensive content management system (CMS) and a suite of digital services primarily for media organizations. Their clients include over 2,000 newspapers, TV and radio stations, and other content-driven businesses across the United States and Canada. The company's main offering, the BLOX NXT platform, equips these publishers with tools for content creation, audience engagement, digital advertising, and data analytics. Rather than selling personal data directly, BLOX Digital's platform manages the audience data of their media clients, which can include contact information, browsing history, and subscriber details. The primary privacy risk for individuals arises from the aggregation of their data by the news and media websites that use BLOX Digital's technology. A data breach at BLOX Digital or at one of its numerous media clients could expose the personal information of millions of readers and subscribers, creating risks of fraud and targeted phishing attacks. This centralized collection of audience data across many publishers could also be used for sophisticated tracking and profiling. To protect their information, individuals should be cautious about the data they share with media websites, manage their cookie preferences, and exercise their right to opt out of data collection directly with the publishers they interact with.