Muck Rack

Muck Rack is a public relations management platform primarily serving PR professionals, brands, and agencies by providing a comprehensive media database of journalists, podcasters, and freelancers. Its main function is to help users find relevant journalists for media outreach, monitor news and social media, and analyze the impact of their public relations campaigns. The platform aggregates professional information that journalists often provide themselves, including their portfolios, articles, and social media activity, to facilitate targeted pitching by PR professionals. While the service is geared towards business-to-business interactions, the detailed profiles on journalists can expose their contact information, work history, and areas of focus, which could be misused for spam, harassment, or unwanted solicitation. Individuals in the media can manage their own profiles to control the information displayed and should be cautious about the extent of personal data they share publicly to mitigate these risks.