Snap Inc.

Snap Inc. is the parent company of the popular multimedia messaging app, Snapchat, which collects a wide array of user data to personalize experiences and deliver targeted advertising. The platform gathers personal details such as name, birthdate, and phone number, as well as user-generated content like photos, videos, and messages. It also collects extensive data on user activity, location, and device information to build detailed user profiles. This comprehensive data collection raises significant privacy concerns, as the information could be exposed in data breaches, potentially leading to identity theft or scams. Features like Snap Map, which can share a user's precise location, create risks related to stalking and physical safety if not managed carefully. To mitigate these risks, individuals should limit the personal information they share, be cautious about the content they send, and regularly review and adjust their in-app privacy settings to control who can see their location and content.