Untappd, Inc.

Untappd is a geosocial networking service and mobile application where users can "check in," rate, and share the beers they are drinking. The platform collects user-provided data including beer ratings, reviews, photos, and location check-ins, which are shared with their network of friends. This data is utilized by both individual consumers to track their beer experiences and by businesses, such as bars and breweries, for marketing, menu publication, and to gain insights into consumer trends through the "Untappd for Business" platform. The public nature of Untappd profiles presents significant privacy risks to individuals, as personal information including their full name, location history, and consumption habits are accessible by default. This detailed personal data could potentially be misused for stalking, doxing, or social engineering, as it can reveal patterns of behavior and frequent locations. To protect yourself from these risks, it is crucial to be mindful of the information you share publicly online, make your account private, and consider opting out of the platform's data collection.